Archive for January, 2013
Marketing spending can be pricey. First you need accurate and quality industry and competitor analytics. Then you need marketing campaigns and strategies to get leads. Depending on how you get those leads (internet marketing campaigns versus purchasing lead lists from a lead vendor) can also be expensive. These facts add to the beauty of search engine optimization (SEO) and internet marketing strategies. Not only can SEO be inexpensive (inbound leads, like seo, cost approximately 61 percent lower than outbound leads), but good SEO can also attract a lot of local and global business.
Effective search engine optimization is an internet marketing skill that can dramatically affect your companys search engine ranking. According to industry research, internet marketing is effective; 70 percent of links that internet users click on after a search engine query are the natural links that appear on the users screen. Another internet marketing number that adds to the power of natural searches is the paid advertisement data; approximately 70 to 80 percent of people ignore them. Also, according to internet marketing industry reports, is the potential positive impact of good content marketing (which is driven by Seo reporting). Good and fresh content could lead to a 2,000 percent increase in site traffic. Increase in this kind of traffic could potentially equal a revenue jump of 40 percent. In fact, companies who blog and consistently update their site with informative content can increase their page rank which could increase their indexed pages by 434 percent. (Pages index are the number of pages on your website that have been added to search engines. The more indexed pages you have that use internet marketing strategies; the more times search engines will visit and revisit your site.) This, naturally, can result in more traffic that convert into more leads.
Compounding the above data are the numbers related to potential customer reach. There are more than 100 billion global web searches each month. On top of that is the growing number of mobile users and mobile users who search the internet. The number of mobile users increased from 97.3 million in 2011 to 113.9 million in 2012. Almost half of all mobile device users say that they look up products and reviews on that device. In fact, 65 percent of those users utilize the mobile access on their device to find a local business in order to purchase goods or services.
google decides what you buy. The google rankings system is the reason why almost half of all internet users click on the top highest ranking organic result their search finds.
The number of hits and reads that this represents cannot be underestimated. In 2012, over 70 million internet users went shopping, and they were using mobile devices like cellphones and tablets. More than 42 percent of them click on the top ranking organic result when they search for a product.
This is why it is no surprise that internet marketing is a rapidly expanding industry. Companies are turning to blogs to increase their google search engine rankings. A company blog has 434 percent more indexed pages. This means more leads. And the internet is taking away from other forms of marketing. You do not need to take down company information from a television advertisement when you can just type the service you need in a google search bar.
Internet marketing is also breaking new ground when it comes to the methods. search engine ranking in particular is growing in importance. To improve search engine ranking, companies are turning to blogs or software tools, or they are hiring search engine ranking consulting firms to assist their businesses.
This is a smart business plan, since inbound leads such as search engine optimization which improves search engine ranking costs only a fraction of the advertising costs as services such as a cold call. Businesses need to adopt marketing methods of the 21st Century.
The benefits of one of these methods, seo marketing, are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial. Successful companies will learn how to adapt to new forms of communication. The world is changing, but many of the opportunities it offers are better than ever.