Archive for March, 2013
Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. If this does not light a fire under you to optimize your website for the search engines, nothing will.
If you are unfamiliar with search engine optimization, or SEO, it is a series of processes that are designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings. Google receives between 65 to 70 percent of the Internet search engine market share, so if you are not being shown in Google search engines results, you are rendering your business relatively obsolete in comparison with your competitors.
Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results, suggesting that SEO is an important aspect to any Internet marketing strategy. If you are unsure of how to begin to execute an effective SEO strategy, you have the option of working with a third party SEO reseller. Resellers help to optimize your site for the search engines, generate unique and keyword rich content, help to manage Social media campaigns, and build links to your site.
Having a poorly executed SEO strategy can actually be a detriment to your site, so ensuring that it is done correctly is incredibly important. Most Seo resellers offer packages that can be specifically tailored to your marketing objectives and budget, so do not be afraid to shop around until you find a reseller that works for you. Keep in mind that in order to be successful, resellers should remain transparent with you and help you to understand the process. Any reseller who does not do this should be a red flag for you.
If you have not yet optimized your website for the search engines, you could be doing your brand a serious disservice. Consider working with a reseller to help you increase your likelihood of being found in the search engines, since that is your ultimate goal, is it not?
If you are in the marketing business, but are not deeply familiar or involved with internet marketing, an SEO reseller can help you bridge the gap between traditional advertizing media and new internet techniques to maximize your clients’ returns on their investments in their ads. Traditional advertizing techniques, like buying advertizing space on Google or another website, generally do not work as well as the new strategies that a white label SEO reseller will be familiar with. You owe it to your clients to try private label SEO as soon as possible.
Most internet users try to find what they want with a search engine, rather than perusing ads or indexes of service providers for instance. Because of this, designing traditional ads and paying money for internet advertizing space is less effective at getting attention and internet traffic on your clients’ websites than simply making the website appear closer to the top of a search engine’s results pages. Search engine optimization, or SEO, is a set of strategies for placing commonly searched keywords associated with your client’s product or service throughout the text of their webpage so that a search engine will determine that it is more related to someone’s internet search and therefore rank their webpage higher in its results. Search results ranking strongly correlates with how much traffic a webpage receives, and therefore how many sales it generates. Agencies with SEO reseller programs will know how best to do this.
Learning how to most effectively do SEO and other forms of strategic internet advertizing can be time consuming and complicated, so outsourcing your SEO needs to an SEO reseller can be an efficient and inexpensive way of delivering your clients the services they need. Agencies that resell SEO could be the solution you need if you traditional advertizing strategies are not as successful as you would like on the internet.
There are many options for entrepreneurs to consider if they are interested in increasing revenue online. After establishing a decent amount of traffic to a website, all the doors to income earning opportunities begin to unlock. For example, becoming a reseller is actually a profitable venture that should be considered. Private label SEO programs are reseller programs that involve the promotion of search engine optimization. Finding the right private label SEO program is where the challenge begins. Gaining a basic understanding with how search engine optimization works is the best way to identify the best SEO reseller programs.
First off, private label SEO programs should include content creation services. Content is used for both onsite and offsite optimization and is considered king for internet marketing. Secondly, white label SEO programs or beginner reseller programs should include PPC management services. Managing PPC campaigns is crucial because they are used to test keywords and key phrases, as well as the reaction of a specific target audience. Finally, every private label SEO program should include link building services. Inbound links are the foundation for offsite optimization. Search engines will penalize websites that have low quality or no inbound links. It is important to get familiar with private label SEO and the benefits these programs provide as well.
Private label SEO programs offer more flexibility to resellers. Resellers can adjust their prices and customize their packages to fit the needs of their customers. Branding options are found with white label or private label programs as well. Branding is a technique that allows a middleman or reseller to remain anonymous. In other words, a reseller is able to use their own business name and logo on the services they are promoting for a marketing firm. It is important to know all these factors if you want to resell SEO successfully.