“I’m feeling lucky,” was Google’s first tweet. Sent out February, 26 2009, this tweet could be understood as more of a self fulfilling prophecy. Right now Google enjoys the lion’s share of the search engine market and is even playing host to a number of specialized internet marketing strategies. Possibly the most notable, and certainly the most cost effective of these strategies is search engine optimization.
The effectiveness of SEO can be told as one of David a
Your website has just launched, and now you need to promote it. But how can you stay afloat in the intimidatingly large ocean of search engine results, especially when it comes to Google rankings? This is where search engine optimization, or SEO, can be your lifeboat. SEO marketing makes you relevant to the modern Internet user, which, today, is completely necessary. Here are five quick facts to help you understand the value of SEO marketing.
1. Google’s Larry Page, the co-founder of the company, is the namesake of “PageRank,” a search engine algorithm process that helps sort results by relevancy. The very name of the company, Google, has even become synonymous with using a search engine. Al
Marketing spending can be pricey. First you need accurate and quality industry and competitor analytics. Then you need marketing campaigns and strategies to get leads. Depending on how you get those leads (internet marketing campaigns versus purchasing lead lists from a lead vendor) can also be expensive. These facts add to the beauty of search engine optimization (SEO) and internet marketing strategies. Not only can SEO be inexpensive (inbound leads, like seo, cost approximately 61 percent lower than outbound leads), but good SEO can also attract a lot of local and global business.
Effective search engine optimization is an internet marketing skill that can dramatically affect your companys search engine ranking. According to industry research, internet marketing is effective; 70 percent of links that internet users click on after a search engine query are the natural links that appear on the users screen. Another internet marketing number that adds to the power of natural searches is the paid advertisement data; approximately 70 to 80 percent of people ignore them. Also, according to internet marketing industry reports, is the potential positive impact of good content marketing (which is driven by Seo reporting). Good and fresh content could lead to a 2,000 percent increase in site traffic. Increase in this kind of traffic could potentially equal a revenue jump of 40 percent. In fact, companies who blog and consistently update their site with informative content can increase their page rank which could increase their indexed pages by 434 percent. (Pages index are the number of pages on your website that have been added to search engines. The more indexed pages you have that use internet marketing strategies; the more times search engines will visit and revisit your site.) This, naturally, can result in more traffic that convert into more leads.
Compounding the above data are the numbers related to potential customer reach. There are more than 100 billion global web searches each month. On top of that is the growing number of mobile users and mobile users who search the internet. The number of mobile users increased from 97.3 million in 2011 to 113.9 million in 2012. Almost half of all mobile device users say that they look up products and reviews on that device. In fact, 65 percent of those users utilize the mobile access on their device to find a local business in order to purchase goods or services.