“I’m feeling lucky,” was Google’s first tweet. Sent out February, 26 2009, this tweet could be understood as more of a self fulfilling prophecy. Right now Google enjoys the lion’s share of the search engine market and is even playing host to a number of specialized internet marketing strategies. Possibly the most notable, and certainly the most cost effective of these strategies is search engine optimization.
The effectiveness of SEO can be told as one of David a
A professional SEO agency exists to dominate the Internet marketing spectrum. With years of market experience, SEO firms today specialize in a host of virtual marketing and advertising services. This consists of Search Engine Optimization, which is designed to bring traffic to a client’s website, blog, or online venue. It helps an online company have greater presence, while successfully establishing brand or logo awareness.
With creative advertising agencies, consumers have access hundreds of marketing tools and strategies, such as content marketing, which improves existing web material, while making use of strategic keywords to attract prospective customers and clients. While businesses cannot solely depend on heavy keywo
Organic links are much more likely to be clicked on when an internet user is searching for something. Instead of using pay per click click throughs companies need to be going towards organic click throughs which generate 25 percent high conversion rates. Because of this face, paying attention to the search engine ranking of a company is very important and it could lead to more business.
Search engine ranking is an important factor for businesses to consider because over one hundred billion global searches are conducted online each month. With the use of search engine optimization businesses can boost their profits over a period of time. Internet marketing is experiencing a serious boom right now and businesses should take advantage of it. In the long run it will help them maintain a strong business model.
Embracing the use of mobile devices is also important when thinking about search engine ranking. When a company has an easy to use app or mobile website, mobile device users are much more likely to look at their site. This is when search engine rankings start to really mean something. Because of the fact that 65 percent of mobile internet users rely on their smart phone or tablet to find a local business the use of search engines goes way up.
Blogging is another big part of online marketing that would not have been thought of first, a few years ago. Going by search engine rankings means that companies need to make sure their search engine rankings are high. Companies can have 434 percent more indexed pages just by using blogging as a marketing method. This can result in more leads which will eventually improve profits for a business. If a company were to utilize blogger they would make their Google rankings that much higher.
If you are a business owner with a web presence, you are probably concerned with your search engine rankings. Nearly every internet user makes at least one search every day, and most will use that search to research products and services. This is not only limited to computer users. 70 million people use their mobile device to search, and more than half rely on their device to research new products.
Search engine optimization is not a new idea, but it is the best, easiest way to increase your search engine ranking. To fully understand how SEO can increase your search engine ranking, it is important to know how search engines, like Google, work. Every so often, Google sends out a program, called spiders, to crawl through the web, jumping from link to link, searching websites for keywords. These sites are then indexed and archived based on an algorithm that ranks the importance of the page based on things like keyword density and number of links directing to that site. The importance the spiders place on a website is directly related to its search engine ranking.
So how can you use SEO to increase your search engine ranking? It is as easy as keywords. Putting a targeted keyword in the body of your website, as well as in the HMTL of your site, will affect the importance that the Google spiders will place on your site, directly affecting your search engine rankings. It is essential to put your keyword in the title of your site, and in the body headers. It is also good to put them in your image and link descriptions. These areas are all indexed. The metadata and description are indexed by some search engine rankings, but it is also the summary of the website that users see when they search for your page. Keywords in your content body are also very important. However, make sure not to have your body to densely seeded with keywords, because it will make your content seem spammy. Have a high density, but also make sure you are writing for the users, not the search engine rankings.
Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. If this does not light a fire under you to optimize your website for the search engines, nothing will.
If you are unfamiliar with search engine optimization, or SEO, it is a series of processes that are designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings. Google receives between 65 to 70 percent of the Internet search engine market share, so if you are not being shown in Google search engines results, you are rendering your business relatively obsolete in comparison with your competitors.
Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results, suggesting that SEO is an important aspect to any Internet marketing strategy. If you are unsure of how to begin to execute an effective SEO strategy, you have the option of working with a third party SEO reseller. Resellers help to optimize your site for the search engines, generate unique and keyword rich content, help to manage Social media campaigns, and build links to your site.
Having a poorly executed SEO strategy can actually be a detriment to your site, so ensuring that it is done correctly is incredibly important. Most Seo resellers offer packages that can be specifically tailored to your marketing objectives and budget, so do not be afraid to shop around until you find a reseller that works for you. Keep in mind that in order to be successful, resellers should remain transparent with you and help you to understand the process. Any reseller who does not do this should be a red flag for you.
If you have not yet optimized your website for the search engines, you could be doing your brand a serious disservice. Consider working with a reseller to help you increase your likelihood of being found in the search engines, since that is your ultimate goal, is it not?
Marketing spending can be pricey. First you need accurate and quality industry and competitor analytics. Then you need marketing campaigns and strategies to get leads. Depending on how you get those leads (internet marketing campaigns versus purchasing lead lists from a lead vendor) can also be expensive. These facts add to the beauty of search engine optimization (SEO) and internet marketing strategies. Not only can SEO be inexpensive (inbound leads, like seo, cost approximately 61 percent lower than outbound leads), but good SEO can also attract a lot of local and global business.
Effective search engine optimization is an internet marketing skill that can dramatically affect your companys search engine ranking. According to industry research, internet marketing is effective; 70 percent of links that internet users click on after a search engine query are the natural links that appear on the users screen. Another internet marketing number that adds to the power of natural searches is the paid advertisement data; approximately 70 to 80 percent of people ignore them. Also, according to internet marketing industry reports, is the potential positive impact of good content marketing (which is driven by Seo reporting). Good and fresh content could lead to a 2,000 percent increase in site traffic. Increase in this kind of traffic could potentially equal a revenue jump of 40 percent. In fact, companies who blog and consistently update their site with informative content can increase their page rank which could increase their indexed pages by 434 percent. (Pages index are the number of pages on your website that have been added to search engines. The more indexed pages you have that use internet marketing strategies; the more times search engines will visit and revisit your site.) This, naturally, can result in more traffic that convert into more leads.
Compounding the above data are the numbers related to potential customer reach. There are more than 100 billion global web searches each month. On top of that is the growing number of mobile users and mobile users who search the internet. The number of mobile users increased from 97.3 million in 2011 to 113.9 million in 2012. Almost half of all mobile device users say that they look up products and reviews on that device. In fact, 65 percent of those users utilize the mobile access on their device to find a local business in order to purchase goods or services.