“I’m feeling lucky,” was Google’s first tweet. Sent out February, 26 2009, this tweet could be understood as more of a self fulfilling prophecy. Right now Google enjoys the lion’s share of the search engine market and is even playing host to a number of specialized internet marketing strategies. Possibly the most notable, and certainly the most cost effective of these strategies is search engine optimization.
The effectiveness of SEO can be told as one of David and Goliath. However, in this case David is the humble owner of a brick and mortar business, and Goliath is the giant multinational competitor. As this story unfolds, SEO proves to be the none other than the slingshot. With search engine optimization, small businesses are evening the terrain on which their markets are founded. By getting to the customers first, small and local businesses are finding ways to peal consumers away from large, big box suppliers.
How does search engine optimization work?
SEO professionals optimize content for search engines based on algorithms that are used to sequester results and place them on search engine pages. That is the basic gist of the process, but where its true strength lies is in filling a gap. Over 100 billion queries are entered into search engines ever month. However, nearly 80% of the people behind those searches avoid clicking on sponsored search results. Instead, about 80 billion of those searches are ended with organic search results, or search results that are not blatantly trying to sell services or products. What SEO does is develop content that can climb search engine rankings and position a business at the top of search engine results based on the merit of the article’s content. Staying true to the Google theme, all sep reporting takes Google rankings into account. Without Google, it is quite possible that the success store of SEO would look at least slightly different.
Why are Google rankings and algorithms favored over other potential search engine platforms? The frank answer is that Google is so much more popular than its competitors that optimizing for any other search engine instead of Google would be a waste of capital.
Search engine optimization is branching out, and has been for some time.
The arrival of Goggle’s Penguin 2.1 algorithm was just the latest in many measures that urged SEO content writers to develop more reader and user friendly material. More so now than ever, SEO is accepting the success and pertinence of social media. More blogs are being written with SEO in mind, with the added intent of being posted to social media websites. Social media matters because it provides the world’s largest captive audience. Not only this but if one person sees content and like it there is about a 40% chance that they will pass that content on by posting it to their social media page.