Mobile devices have revolutionized the consumer shopping experience. As of 2014, mobile phones and tablets have overtaken desktop computers in internet usage, especially when it comes to retail browsing. Currently, more than 70 million people use their mobile devices to shop online, and 65% of mobile web users depend on their smartphones or tablets to find the local business at which they can purchase the item they desire for the cheapest price. Most of these users rely on search engines to find the products and services they seek. In fact, in the U.S., 92% of all adults conduct at least one search query per day. Of these, between 70-80% entirely disregard sponsored links in favor of their own organic search results. What does this mean for small businesses? For one thing, it’s a sign that the PPC model is inferior to strategically employed SEO tools.
SEO marketing experts agree that the web is now the de facto marketing venue, and achieving the highest search engine rankings possible is the golden ticket to capturing new customers. When it comes to organic search results, the higher your website’s search engine rankings, the greater the odds that users will click on your website. Conversely, the lower your search engine rankings, the less likely it is that anyone is going to find you. Most search engine users don’t even bother to click on page 2 of their organic search results. This tells you something important about how crucial it is that your SEO marketing is up to snuff.
We all know that when it comes to search engine rankings, Google is the be all and end all. Google owns a 60-70% market share within the search engine industry; ironically enough, the company’s first ever tweet was the apropos phrase, “I’m feeling lucky,” written in binary code. It is Google’s mysterious PageRank algorithm that is responsible for generating the search engine rankings that are most relevant to every company’s online retail success. Though Google is famous for its irreverence– Google headquarters’ lawns are mowed by real live goats– the multi-million dollar start up is dead serious when it comes to measuring search engine rankings, filtering out black label SEO articles the way a live TV show bleeps out swear words on a 5 second delay.
The moral of the story is this: if you want to increase your company’s search engine rankings, you have to rely on substantial content that is genuinely informative and relevant. It is absolutely impossible these days to phone in your search engine optimization using SEO gobbledygook with a couple keyword phrases tossed in, and expect your search engine rankings to move in the right direction. Google has grown too smart for that, as it demonstrated by its current formula for search engine rankings. So get with the program, and focus on giving consumers content they can sink their teeth into. That kind of content will not only generate better search engine rankings, it will actually capture your customers’ attention, offering them a better user experience. Isn’t that what we all signed on for in the first place?