The typical internet user ignores paid advertising as a matter of course. When using a search engine, people focus on the organic results of their searches almost 100 percent of the time. They do not click on sponsored links. Statistically, organic click through generates conversion rates that are 25 percent higher than the equivalent Pay Per Click click through rates. Moreover, about 75 percent of web users never click past the first page of their search results. When you consider that a whopping 65 percent of mobile internet users research local businesses on their tablets or smartphones in order to make a purchase, and that none of these people go on to the second page of SERPS, there is only one conclusion worth drawing. If your site is not at the top of the Google search engine rankings mountain, the odds of anyone finding you are slim to none.
Search engine rankings can make or break your business online. If you as a small business owner are not currently doing SEO to boost the online visibility of your company, you should start immediately. Creating insightful and unique SEO content can go a long way towards increasing search engine rankings, especially those all important Google search engine rankings. After all, Google accounts for between 65 to 70 percent of the entire internet search engine market share.
SEO has the largest influence on lead generation according to the majority of B2B marketers. Good SEO marketing will positively impact your search engine rankings over time. Although content is the most important aspect of a good SEO campaign, there are other SEO tools that you should also use. For instance, tiered link building can raise your search engine rankings. Many people who utilize tiered link building fill the first tier with unique SEO content as well as backlinks from article submissions, Web 2.0s, and social bookmarks. The second and third tiers add guestbooks, comments, forum posts and the like. The combination of fantastic content and solid link building can elevate your web presence in a manner you may not have imagined possible.
In regards to how content can produce excellent search engine rankings, 60 percent of industry specific content sharing messages reference brand or product names, and approximately 50 percent of all search engine users will click on a result if the brand name appears more than once. If you want to write great SEO content, you have to learn how to manipulate this data in the service of both increasing search engine rankings and creating an enriched user experience for your customers.
As of now, content based SEO is the number one driver of online business success. 92 out of 100 marketers surveyed believe that content creation is either “somewhat” or “very” effective in regards to SEO. High search engine rankings are dependent upon SEO content that flows naturally while behind the scenes it exploits the Google algorithm. Good SEO can completely refashion your web presence, causing your search engine rankings to skyrocket and your business to capture unique new users. Who could ask for anything more?