Archive for September, 2013
Did you know that the very first Google “doodle,” created in 1998, depicted the pop culture archetype of the Burning Man. The doodle intended as an “out of office message” relaying to users that Google co founders Brin and Page were at the Burning Man festival. In order to capture new costumers, small companies must be visible on Google. 58 percent of consumers begin looking into a product or service via a search engine, as compared to the percentage of those who visit company websites at 24 percent, or make inquiries on social media platforms at 18 percent. As well, 48 out of 100 people utilize smartphones and tablets to find a local business for their purchases, and an estimated 60 percent of all people have researched
Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of Seo. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.
When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box of LEGO bricks. Today, that little al
How did you find this article? If you are like 90 percent of web users, one of the first activities you engaged in on the Internet today was using search engines. And, chances are, that is where you might have found me. Hi there.
Since search engines are beginning to drive the most web traffic around, it is important to take some time to get to know their chosen medium. Google is not just a site name anymore. It has become its own verb, synonymous with using search engines to look something up online. With that in mind, here are five facts about search engines to help you understand just how important they can be.
1. Out of all the users who utilize Internet search engines, three-quarters of them never get past th
The typical internet user ignores paid advertising as a matter of course. When using a search engine, people focus on the organic results of their searches almost 100 percent of the time. They do not click on sponsored links. Statistically, organic click through generates conversion rates that are 25 percent higher than the equivalent Pay Per Click click through rates. Moreover, about 75 percent of web users never click past the first page of their search results. When you consider that a whopping 65 percent of mobile internet users research local businesses on their tablets or smartphones i
Your website has just launched, and now you need to promote it. But how can you stay afloat in the intimidatingly large ocean of search engine results, especially when it comes to Google rankings? This is where search engine optimization, or SEO, can be your lifeboat. SEO marketing makes you relevant to the modern Internet user, which, today, is completely necessary. Here are five quick facts to help you understand the value of SEO marketing.
1. Google’s Larry Page, the co-founder of the company, is the namesake of “PageRank,” a search engine algorithm process that helps sort results by relevancy. The very name of the company, Google, has even become synonymous with using a search engine. Al
In 2010, the amount of money that U.S. consumers spent on online shopping increased all the way to 176.2 billion dollars. According to Forrester, by 2015, that number will approach 300 million. Because of that trend, and the fact that online shopping has shown no signs of having its growth in popularity stunted, businesses will want to make sure that they have a strong web presence. While every internet marketing campaign is different, at the heart of many, there must be a SEO program in place. Web users perform billions of searches every day on sites like Google, so SEO is a must. And though some companies are fortunate enough to do all of their work in house, others will find that using white label SEO programs is the best option for several reasons.
1. Work With Experts
It can be difficult for owners, managers, and their employees to produce the content needed to boost organic rankings on search engines. Although they might put in a legitimate effort, understanding complex algorit