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Did you know that the very first Google “doodle,” created in 1998, depicted the pop culture archetype of the Burning Man. The doodle intended as an “out of office message” relaying to users that Google co founders Brin and Page were at the Burning Man festival. In order to capture new costumers, small companies must be visible on Google. 58 percent of consumers begin looking into a product or service via a search engine, as compared to the percentage of those who visit company websites at 24 percent, or make inquiries on social media platforms at 18 percent. As well, 48 out of 100 people utilize smartphones and tablets to find a local business for their purchases, and an estimated 60 percent of all people have researched a service or product on Google. Considering that Google has 65 to 70 percent of the market share, it is necessary for a small business to be highly visible on Google.

The internet has become an essential marketing platform . Search and email continue to be the two biggest internet activities for people using Google. Therefore, the successful internet marketer primarily focuses on these activities, with search engine rankings being the most important metric of measuring user engagement.

Many small business owners have neither the time nor resources available to create a good SEO strategy. More than 75 percent of small business owners spearhead marketing projects for their companies, but most of them do not really know how to increase search engine rankings. An organic search engine click through rate is quite possibly the best metric for analyzing how engaged your customers are online. SEO companies can extract that data and use it as a basis for creating the best Google SEO for your organization.

If you know that your online marketing strategy is not up to par, outsourcing Google SEO to an experienced internet marketing professional who can increase your search engine rankings is probably the best way to go.

Greater than 40 percent of B2C marketers say that SEO makes the biggest impact on lead generation capabilities. Leads generated via SEO have a 14.6 percent close rate, whereas outbound leads provide on average a 1.7 percent close rate. Internet search brings in over $22 for each dollar spent on it. Outsourcing is thus an investment in the future of your company.

In 2013, online sales make up 7 percent of all retail sales. That number is expected to grow to 9 percent as of2016. For your company to reach its marketing potential in Google rankings and online sales, you should find a terrific Search Engine Optimization firm to work with, one who can have a positive effect on your search engine rankings.

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