In the industry of digital marketing, many factors exist that influence how successful a marketing campaign is for a given client. With the assumption that digital marketing campaigns such as search engine optimization will increase the traffic to a given website, and therefore improve their business, it is of tremendous importance to understand which of these factors are most the most effective. Popular search engines, such as Google, in addition to the leading online marketing companies, have published guides on what factors influence search engine ranking and domain authority of a website the most. Among these guides, almost every expert in the internet industry will agree that link building through Continue Reading No Comments
Your website has just launched, and now you need to promote it. But how can you stay afloat in the intimidatingly large ocean of search engine results, especially when it comes to Google rankings? This is where search engine optimization, or SEO, can be your lifeboat. SEO marketing makes you relevant to the modern Internet user, which, today, is completely necessary. Here are five quick facts to help you understand the value of SEO marketing.
1. Google’s Larry Page, the co-founder of the company, is the namesake of “PageRank,” a search engine algorithm process that helps sort results by relevancy. The very name of the company, Google, has even become synonymous with using a search engine. Al
Back when Google was just a research project, and the team used LEGO bricks to build a compartment to house the 4 GB hard drives they used to test their PageRank algorithm, that is when it was OK to not focus on SEO. But in the internet world of today, that is no longer acceptable.
A whopping 57 percent of Business to Business marketers say they get most of their leads from SEO content. Which means if your company is not doing SEO content right now, you could be missing out on a huge opportunity to earn higher Google rankings.
There are SEO marketing companies who can help you increase your search engine optimization and search engine rankings so that way your business shows