How did you find this article? If you are like 90 percent of web users, one of the first activities you engaged in on the Internet today was using search engines. And, chances are, that is where you might have found me. Hi there.
Since search engines are beginning to drive the most web traffic around, it is important to take some time to get to know their chosen medium. Google is not just a site name anymore. It has become its own verb, synonymous with using search engines to look something up online. With that in mind, here are five facts about search engines to help you understand just how important they can be.
1. Out of all the users who utilize Internet search engines, three-quarters of them never get past the first SERP, or search engine result page, in fancy web-speak. That means if your link has any hope of being discovered, it had better be on that first page, high in the Google rankings. A good way to get yourself noticed is by employing search engine optimization, or SEO for short.
2. Speaking of rankings, the name of the Google algorithm process is “PageRank.” This was named after the co-founder of Google, Larry Page. Think about that. A man has an entire algorithm process named after him because it revolutionized the way users engage with the Internet. SEO creates highly specific content and makes it relevant to users of search engines, allowing your page to be found more easily. This is important because…
3. SEO-generated leads have a 14.6 percent close rate. Compare this with the 1.7 percent close rate of outbound leads, like print advertising, and you can see that SEO is the online marketing of the future. It has never been more crucial to get noticed via search engines than right now.
4. If your does not already company has a blog, make one now. Companies with blogs have about 434 percent more indexed pages, which results in plenty of leads. Plus, Google takes into account whether or not a company blogs when it designates its rankings.
5. Most of all, do not forgot to go mobile. Statistics show that by 2014, mobile Internet usage from smartphones and tablets will not just catch up to desktop usage, but it will overtake it. Get a mobile-friendly site and see how many users discover you via search engines.
You have your instructions. These are the tools to turn search engines into traffic powerhouses. Not get to work!