In 2010, the amount of money that U.S. consumers spent on online shopping increased all the way to 176.2 billion dollars. According to Forrester, by 2015, that number will approach 300 million. Because of that trend, and the fact that online shopping has shown no signs of having its growth in popularity stunted, businesses will want to make sure that they have a strong web presence. While every internet marketing campaign is different, at the heart of many, there must be a SEO program in place. Web users perform billions of searches every day on sites like Google, so SEO is a must. And though some companies are fortunate enough to do all of their work in house, others will find that using white label SEO programs is the best option for several reasons.
1. Work With Experts
It can be difficult for owners, managers, and their employees to produce the content needed to boost organic rankings on search engines. Although they might put in a legitimate effort, understanding complex algorithms while being able to write creative blogs and articles is challenging. By using SEO reseller programs though, businesses will have a team of devoted SEO experts at their finger tips, helping them make sure that their SEO campaign is successful.
2. Ease the Burden
A comprehensive SEO program is cumbersome, and can limit the amount of resources that a business has to devote to other areas. SEO work needs to be done virtually every day, and can limit the other things that a business is able to accomplish. But by utilizing white label SEO plans, businesses will be able to spend more time focusing on areas like sales and customer service, which can help keep current customers happy and help potential ones feel comfortable enough to make a purchase.
3. Make the Right Changes
The experts who are able to resell SEO programs will have analytic software in place to help businesses recognize where their campaigns are both succeeding and failing. Making the right adjustments and tweaks is vital for the overall success of a campaign, especially when considering the fact that Google and other search engines are constantly updating their algorithms. The analytic software that resellers use makes them a great resource for businesses who want to properly account for those changes.
4. Couple SEO and Social Media
Every day, the lines between SEO and social media are becoming more blurred, as algorithms are putting more of an emphasis on likes, shares, and other social media features. The best companies that make white label SEO programs available should also have social media experts on their staff who will understand how to build strong SEO and social media campaigns, and figure out how to make them work together. SEO does well to boost visibility, and social media lets businesses interact with consumers, so the two work quite well together.