Effective SEO Is Essential
In today’s word, the use of search engines is ubiquitous. More and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine? The use of search engines is only going to continue to increase as more and more consumers use their mobile devices, such as smartphones and tablets, to access the internet on their phones. In fact, nearly 65 million Americans now use smartphones and 65 percent of mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase.
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also highly cost effective: inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling
Lastly, it is crucial to note that in regards to internet marketing and SEO, Google rankings are especially important, as Google controls a significant amount of the search engine market. Interestingly, The “PageRank” algorithm process, the process for ranking search results, is named for Larry Page, co founder of Google. And don’t forget about other aspects of internet marketing, social media marketing and web design are also essential.