Online Marketing Is Essential
Interestingly, the vast majority of internet users begin their online experience with a search. In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Internet connectivity through tablets is only contributing to this trend. 65 percent percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase, while 48 percent of mobile device users say that they look up product reviews, or seek out promotions, using that device. Therefore, online marketing, also known as internet marketing, is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, which raises a website’s organic ranking in search engine rankings, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. Google rankings are especially important, as Google holds a large portion of the search engine market. Interestingly, Google’s company headquarters’ lawns are mowed by goats, which they rent from a grazing company.
Furthermore, it also important to note that SEO marketing is a highly effective form of online marketing. Leads that are generated through SEO have a 14.6 percent close rate; outbound leads average a 1.7 percent close rate. Additionally, 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Overall, online marketing is essential.