Search Engine Marketing, the Sky Is Its Limit

Search engine optimization

google decides what you buy. The google rankings system is the reason why almost half of all internet users click on the top highest ranking organic result their search finds.

The number of hits and reads that this represents cannot be underestimated. In 2012, over 70 million internet users went shopping, and they were using mobile devices like cellphones and tablets. More than 42 percent of them click on the top ranking organic result when they search for a product.

This is why it is no surprise that internet marketing is a rapidly expanding industry. Companies are turning to blogs to increase their google search engine rankings. A company blog has 434 percent more indexed pages. This means more leads. And the internet is taking away from other forms of marketing. You do not need to take down company information from a television advertisement when you can just type the service you need in a google search bar.

Internet marketing is also breaking new ground when it comes to the methods. search engine ranking in particular is growing in importance. To improve search engine ranking, companies are turning to blogs or software tools, or they are hiring search engine ranking consulting firms to assist their businesses.

This is a smart business plan, since inbound leads such as search engine optimization which improves search engine ranking costs only a fraction of the advertising costs as services such as a cold call. Businesses need to adopt marketing methods of the 21st Century.

The benefits of one of these methods, seo marketing, are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial. Successful companies will learn how to adapt to new forms of communication. The world is changing, but many of the opportunities it offers are better than ever.

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