“I’m feeling lucky,” was Google’s first tweet. Sent out February, 26 2009, this tweet could be understood as more of a self fulfilling prophecy. Right now Google enjoys the lion’s share of the search engine market and is even playing host to a number of specialized internet marketing strategies. Possibly the most notable, and certainly the most cost effective of these strategies is search engine optimization.
The effectiveness of SEO can be told as one of David a
In the industry of digital marketing, many factors exist that influence how successful a marketing campaign is for a given client. With the assumption that digital marketing campaigns such as search engine optimization will increase the traffic to a given website, and therefore improve their business, it is of tremendous importance to understand which of these factors are most the most effective. Popular search engines, such as Google, in addition to the leading online marketing companies, have published guides on what factors influence search engine ranking and domain authority of a website the most. Among these guides, almost every expert in the internet industry will agree that link building through Continue Reading No Comments
Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of Seo. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.
When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box of LEGO bricks. Today, that little al
If you are a business owner with a web presence, you are probably concerned with your search engine rankings. Nearly every internet user makes at least one search every day, and most will use that search to research products and services. This is not only limited to computer users. 70 million people use their mobile device to search, and more than half rely on their device to research new products.
Search engine optimization is not a new idea, but it is the best, easiest way to increase your search engine ranking. To fully understand how SEO can increase your search engine ranking, it is important to know how search engines, like Google, work. Every so often, Google sends out a program, called spiders, to crawl through the web, jumping from link to link, searching websites for keywords. These sites are then indexed and archived based on an algorithm that ranks the importance of the page based on things like keyword density and number of links directing to that site. The importance the spiders place on a website is directly related to its search engine ranking.
So how can you use SEO to increase your search engine ranking? It is as easy as keywords. Putting a targeted keyword in the body of your website, as well as in the HMTL of your site, will affect the importance that the Google spiders will place on your site, directly affecting your search engine rankings. It is essential to put your keyword in the title of your site, and in the body headers. It is also good to put them in your image and link descriptions. These areas are all indexed. The metadata and description are indexed by some search engine rankings, but it is also the summary of the website that users see when they search for your page. Keywords in your content body are also very important. However, make sure not to have your body to densely seeded with keywords, because it will make your content seem spammy. Have a high density, but also make sure you are writing for the users, not the search engine rankings.