Mobile devices have revolutionized the consumer shopping experience. As of 2014, mobile phones and tablets have overtaken desktop computers in internet usage, especially when it comes to retail browsing. Currently, more than 70 million people use their mobile devices to shop online, and 65% of mobile web users depend on their smartphones or tablets to find the local business at which they can purchase the item they desire for the cheapest price. Most of these users rely on search engines to find the products and services they seek. In fact, in the U.S., 92% of all adults conduct at least one search query per day. Of the
Online marketing is a relatively new innovation in the marketing world, but today, it’s one of the most important tools a small business can utilize. In particular, the practice of SEO, or search engine optimization, can take a website to the top of the Google rankings through hard work and plenty of quality content. However, successful Internet marketing requires that all the moving parts of your business reach a singular harmony. Here are some great SEO tips to remember as you work toward making that happen:
SEO leads have a
How did you find this article? If you are like 90 percent of web users, one of the first activities you engaged in on the Internet today was using search engines. And, chances are, that is where you might have found me. Hi there.
Since search engines are beginning to drive the most web traffic around, it is important to take some time to get to know their chosen medium. Google is not just a site name anymore. It has become its own verb, synonymous with using search engines to look something up online. With that in mind, here are five facts about search engines to help you understand just how important they can be.
1. Out of all the users who utilize Internet search engines, three-quarters of them never get past th
Organic links are much more likely to be clicked on when an internet user is searching for something. Instead of using pay per click click throughs companies need to be going towards organic click throughs which generate 25 percent high conversion rates. Because of this face, paying attention to the search engine ranking of a company is very important and it could lead to more business.
Search engine ranking is an important factor for businesses to consider because over one hundred billion global searches are conducted online each month. With the use of search engine optimization businesses can boost their profits over a period of time. Internet marketing is experiencing a serious boom right now and businesses should take advantage of it. In the long run it will help them maintain a strong business model.
Embracing the use of mobile devices is also important when thinking about search engine ranking. When a company has an easy to use app or mobile website, mobile device users are much more likely to look at their site. This is when search engine rankings start to really mean something. Because of the fact that 65 percent of mobile internet users rely on their smart phone or tablet to find a local business the use of search engines goes way up.
Blogging is another big part of online marketing that would not have been thought of first, a few years ago. Going by search engine rankings means that companies need to make sure their search engine rankings are high. Companies can have 434 percent more indexed pages just by using blogging as a marketing method. This can result in more leads which will eventually improve profits for a business. If a company were to utilize blogger they would make their Google rankings that much higher.
google decides what you buy. The google rankings system is the reason why almost half of all internet users click on the top highest ranking organic result their search finds.
The number of hits and reads that this represents cannot be underestimated. In 2012, over 70 million internet users went shopping, and they were using mobile devices like cellphones and tablets. More than 42 percent of them click on the top ranking organic result when they search for a product.
This is why it is no surprise that internet marketing is a rapidly expanding industry. Companies are turning to blogs to increase their google search engine rankings. A company blog has 434 percent more indexed pages. This means more leads. And the internet is taking away from other forms of marketing. You do not need to take down company information from a television advertisement when you can just type the service you need in a google search bar.
Internet marketing is also breaking new ground when it comes to the methods. search engine ranking in particular is growing in importance. To improve search engine ranking, companies are turning to blogs or software tools, or they are hiring search engine ranking consulting firms to assist their businesses.
This is a smart business plan, since inbound leads such as search engine optimization which improves search engine ranking costs only a fraction of the advertising costs as services such as a cold call. Businesses need to adopt marketing methods of the 21st Century.
The benefits of one of these methods, seo marketing, are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial. Successful companies will learn how to adapt to new forms of communication. The world is changing, but many of the opportunities it offers are better than ever.