The Marketing Tool You Wont Succeed Without

Search engines

Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. If this does not light a fire under you to optimize your website for the search engines, nothing will.

If you are unfamiliar with search engine optimization, or SEO, it is a series of processes that are designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings. Google receives between 65 to 70 percent of the Internet search engine market share, so if you are not being shown in Google search engines results, you are rendering your business relatively obsolete in comparison with your competitors.

Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results, suggesting that SEO is an important aspect to any Internet marketing strategy. If you are unsure of how to begin to execute an effective SEO strategy, you have the option of working with a third party SEO reseller. Resellers help to optimize your site for the search engines, generate unique and keyword rich content, help to manage Social media campaigns, and build links to your site.

Having a poorly executed SEO strategy can actually be a detriment to your site, so ensuring that it is done correctly is incredibly important. Most Seo resellers offer packages that can be specifically tailored to your marketing objectives and budget, so do not be afraid to shop around until you find a reseller that works for you. Keep in mind that in order to be successful, resellers should remain transparent with you and help you to understand the process. Any reseller who does not do this should be a red flag for you.

If you have not yet optimized your website for the search engines, you could be doing your brand a serious disservice. Consider working with a reseller to help you increase your likelihood of being found in the search engines, since that is your ultimate goal, is it not?

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