Mobile devices have revolutionized the consumer shopping experience. As of 2014, mobile phones and tablets have overtaken desktop computers in internet usage, especially when it comes to retail browsing. Currently, more than 70 million people use their mobile devices to shop online, and 65% of mobile web users depend on their smartphones or tablets to find the local business at which they can purchase the item they desire for the cheapest price. Most of these users rely on search engines to find the products and services they seek. In fact, in the U.S., 92% of all adults conduct at least one search query per day. Of the
In the industry of digital marketing, many factors exist that influence how successful a marketing campaign is for a given client. With the assumption that digital marketing campaigns such as search engine optimization will increase the traffic to a given website, and therefore improve their business, it is of tremendous importance to understand which of these factors are most the most effective. Popular search engines, such as Google, in addition to the leading online marketing companies, have published guides on what factors influence search engine ranking and domain authority of a website the most. Among these guides, almost every expert in the internet industry will agree that link building through Continue Reading No Comments
Did you know that the very first Google “doodle,” created in 1998, depicted the pop culture archetype of the Burning Man. The doodle intended as an “out of office message” relaying to users that Google co founders Brin and Page were at the Burning Man festival. In order to capture new costumers, small companies must be visible on Google. 58 percent of consumers begin looking into a product or service via a search engine, as compared to the percentage of those who visit company websites at 24 percent, or make inquiries on social media platforms at 18 percent. As well, 48 out of 100 people utilize smartphones and tablets to find a local business for their purchases, and an estimated 60 percent of all people have researched
How did you find this article? If you are like 90 percent of web users, one of the first activities you engaged in on the Internet today was using search engines. And, chances are, that is where you might have found me. Hi there.
Since search engines are beginning to drive the most web traffic around, it is important to take some time to get to know their chosen medium. Google is not just a site name anymore. It has become its own verb, synonymous with using search engines to look something up online. With that in mind, here are five facts about search engines to help you understand just how important they can be.
1. Out of all the users who utilize Internet search engines, three-quarters of them never get past th
The typical internet user ignores paid advertising as a matter of course. When using a search engine, people focus on the organic results of their searches almost 100 percent of the time. They do not click on sponsored links. Statistically, organic click through generates conversion rates that are 25 percent higher than the equivalent Pay Per Click click through rates. Moreover, about 75 percent of web users never click past the first page of their search results. When you consider that a whopping 65 percent of mobile internet users research local businesses on their tablets or smartphones i
In today’s word, the use of search engines is ubiquitous. More and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine? The use of search engines is only going to continue to increase as more and more consumers use their mobile devices, such as smartphones and tablets, to access the internet on their phones. In fact, nearly 65 million Americans now use smartphones and 65 percent of mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase.
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also highly cost effective: inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling
Lastly, it is crucial to note that in regards to internet marketing and SEO, Google rankings are especially important, as Google controls a significant amount of the search engine market. Interestingly, The “PageRank” algorithm process, the process for ranking search results, is named for Larry Page, co founder of Google. And don’t forget about other aspects of internet marketing, social media marketing and web design are also essential.
google decides what you buy. The google rankings system is the reason why almost half of all internet users click on the top highest ranking organic result their search finds.
The number of hits and reads that this represents cannot be underestimated. In 2012, over 70 million internet users went shopping, and they were using mobile devices like cellphones and tablets. More than 42 percent of them click on the top ranking organic result when they search for a product.
This is why it is no surprise that internet marketing is a rapidly expanding industry. Companies are turning to blogs to increase their google search engine rankings. A company blog has 434 percent more indexed pages. This means more leads. And the internet is taking away from other forms of marketing. You do not need to take down company information from a television advertisement when you can just type the service you need in a google search bar.
Internet marketing is also breaking new ground when it comes to the methods. search engine ranking in particular is growing in importance. To improve search engine ranking, companies are turning to blogs or software tools, or they are hiring search engine ranking consulting firms to assist their businesses.
This is a smart business plan, since inbound leads such as search engine optimization which improves search engine ranking costs only a fraction of the advertising costs as services such as a cold call. Businesses need to adopt marketing methods of the 21st Century.
The benefits of one of these methods, seo marketing, are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial. Successful companies will learn how to adapt to new forms of communication. The world is changing, but many of the opportunities it offers are better than ever.