Did you know that Google uses goats to mow the lawn of its headquarters? Although Google may have some unconventional tendencies, it still owns nearly 70% of the search engine market share. By allowing an SEO company to implement several internet marketing strategies and provide SEO reporting tools, your website will rank higher on Google, and this will lead to an increase in the amount of traffic it receives.
1. Content creation. Content SEO involves creating articles and blogs that are used to increase the visibility of your website. By utilizing this strategy, the organic ranking of your website will impro
Online marketing is a relatively new innovation in the marketing world, but today, it’s one of the most important tools a small business can utilize. In particular, the practice of SEO, or search engine optimization, can take a website to the top of the Google rankings through hard work and plenty of quality content. However, successful Internet marketing requires that all the moving parts of your business reach a singular harmony. Here are some great SEO tips to remember as you work toward making that happen:
SEO leads have a
Back when Google was just a research project, and the team used LEGO bricks to build a compartment to house the 4 GB hard drives they used to test their PageRank algorithm, that is when it was OK to not focus on SEO. But in the internet world of today, that is no longer acceptable.
A whopping 57 percent of Business to Business marketers say they get most of their leads from SEO content. Which means if your company is not doing SEO content right now, you could be missing out on a huge opportunity to earn higher Google rankings.
There are SEO marketing companies who can help you increase your search engine optimization and search engine rankings so that way your business shows
If you are a business owner with a web presence, you are probably concerned with your search engine rankings. Nearly every internet user makes at least one search every day, and most will use that search to research products and services. This is not only limited to computer users. 70 million people use their mobile device to search, and more than half rely on their device to research new products.
Search engine optimization is not a new idea, but it is the best, easiest way to increase your search engine ranking. To fully understand how SEO can increase your search engine ranking, it is important to know how search engines, like Google, work. Every so often, Google sends out a program, called spiders, to crawl through the web, jumping from link to link, searching websites for keywords. These sites are then indexed and archived based on an algorithm that ranks the importance of the page based on things like keyword density and number of links directing to that site. The importance the spiders place on a website is directly related to its search engine ranking.
So how can you use SEO to increase your search engine ranking? It is as easy as keywords. Putting a targeted keyword in the body of your website, as well as in the HMTL of your site, will affect the importance that the Google spiders will place on your site, directly affecting your search engine rankings. It is essential to put your keyword in the title of your site, and in the body headers. It is also good to put them in your image and link descriptions. These areas are all indexed. The metadata and description are indexed by some search engine rankings, but it is also the summary of the website that users see when they search for your page. Keywords in your content body are also very important. However, make sure not to have your body to densely seeded with keywords, because it will make your content seem spammy. Have a high density, but also make sure you are writing for the users, not the search engine rankings.
Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. If this does not light a fire under you to optimize your website for the search engines, nothing will.
If you are unfamiliar with search engine optimization, or SEO, it is a series of processes that are designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings. Google receives between 65 to 70 percent of the Internet search engine market share, so if you are not being shown in Google search engines results, you are rendering your business relatively obsolete in comparison with your competitors.
Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results, suggesting that SEO is an important aspect to any Internet marketing strategy. If you are unsure of how to begin to execute an effective SEO strategy, you have the option of working with a third party SEO reseller. Resellers help to optimize your site for the search engines, generate unique and keyword rich content, help to manage Social media campaigns, and build links to your site.
Having a poorly executed SEO strategy can actually be a detriment to your site, so ensuring that it is done correctly is incredibly important. Most Seo resellers offer packages that can be specifically tailored to your marketing objectives and budget, so do not be afraid to shop around until you find a reseller that works for you. Keep in mind that in order to be successful, resellers should remain transparent with you and help you to understand the process. Any reseller who does not do this should be a red flag for you.
If you have not yet optimized your website for the search engines, you could be doing your brand a serious disservice. Consider working with a reseller to help you increase your likelihood of being found in the search engines, since that is your ultimate goal, is it not?