A professional SEO agency exists to dominate the Internet marketing spectrum. With years of market experience, SEO firms today specialize in a host of virtual marketing and advertising services. This consists of Search Engine Optimization, which is designed to bring traffic to a client’s website, blog, or online venue. It helps an online company have greater presence, while successfully establishing brand or logo awareness.
With creative advertising agencies, consumers have access hundreds of marketing tools and strategies, such as content marketing, which improves existing web material, while making use of strategic keywords to attract prospective customers and clients. While businesses cannot solely depend on heavy keywo
Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of Seo. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.
When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box of LEGO bricks. Today, that little al
In today’s word, the use of search engines is ubiquitous. More and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine? The use of search engines is only going to continue to increase as more and more consumers use their mobile devices, such as smartphones and tablets, to access the internet on their phones. In fact, nearly 65 million Americans now use smartphones and 65 percent of mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase.
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. It is also highly cost effective: inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling
Lastly, it is crucial to note that in regards to internet marketing and SEO, Google rankings are especially important, as Google controls a significant amount of the search engine market. Interestingly, The “PageRank” algorithm process, the process for ranking search results, is named for Larry Page, co founder of Google. And don’t forget about other aspects of internet marketing, social media marketing and web design are also essential.
Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. If this does not light a fire under you to optimize your website for the search engines, nothing will.
If you are unfamiliar with search engine optimization, or SEO, it is a series of processes that are designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings. Google receives between 65 to 70 percent of the Internet search engine market share, so if you are not being shown in Google search engines results, you are rendering your business relatively obsolete in comparison with your competitors.
Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results, suggesting that SEO is an important aspect to any Internet marketing strategy. If you are unsure of how to begin to execute an effective SEO strategy, you have the option of working with a third party SEO reseller. Resellers help to optimize your site for the search engines, generate unique and keyword rich content, help to manage Social media campaigns, and build links to your site.
Having a poorly executed SEO strategy can actually be a detriment to your site, so ensuring that it is done correctly is incredibly important. Most Seo resellers offer packages that can be specifically tailored to your marketing objectives and budget, so do not be afraid to shop around until you find a reseller that works for you. Keep in mind that in order to be successful, resellers should remain transparent with you and help you to understand the process. Any reseller who does not do this should be a red flag for you.
If you have not yet optimized your website for the search engines, you could be doing your brand a serious disservice. Consider working with a reseller to help you increase your likelihood of being found in the search engines, since that is your ultimate goal, is it not?